Conclusion

Holden is one of only seven fully-integrated global GM operations that designs, builds and sells vehicles for Australia and world.
essay代写 Its strong relation with GM China and ability to produce high qualified small cars could provide opportunity for Holden to enter into Chinese market. Through analysing host country factors, home country factors, industry factors and operation-related factors, Holden should choose the entry mode of jointly venture in long term. 澳洲代写 However, in a short time, Holden should export its products to Chinese market to test if its products could be accepted by Chinese clients. Holden could use GM China’s distribution channels firstly. Then as Holden’s sales volume becomes large, it could build its own 4S stores or franchises. assignment代写For Chinese consumers, they are little aware of Australia-made products. Therefore, Holden has to spend lots of resources and money in promotions