1.1 Objectives of this assignment
As an International Product Development Office for the ‘Holden Barina Product Line’, this report is to develop a comprehensive market diversification proposal for the compact and small car market in China.
1.2 Company/Product/ Market selected
Holden is one of only seven fully-integrated global GM operations that designs, builds and sells vehicles for Australia and world. And Holden will choose compact car market in China as the target market. 澳洲代写Compact car (small car in British) refers to cars that are larger than subcompact car but smaller than mid-size car. Environmental Protection Agency (EPA) of United State define compact car based on volume that cars’ size is between 100 cubic feet and 109 cubic feet combining passenger and cargo volume. assignment代写 And also Holden will provide after-sale service and financial loan to cars purchasers